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CRM · Sales AutomationSalesNexus CRM
CRM platform customisation and deep integration work for SalesNexus, a US-based CRM provider. Included workflow automation, API integrations, and advanced pipeline reporting.
Overview
Extensive customisation and integration delivery for SalesNexus's CRM platform. The work spanned custom workflow automation, third-party API integrations for email marketing, telephony, and lead generation, along with data migration from legacy CRM systems.
Key Responsibilities
- ▸Designed and built custom workflow automation for US sales and marketing teams
- ▸Integrated with email marketing, telephony, and lead generation platforms via APIs
- ▸Built custom pipeline analytics dashboards and reporting modules
- ▸Executed data migration from legacy CRM systems with full validation protocols
- ▸Performance-optimised database layer for large contact and activity datasets
Impact & Outcomes
- ✓Automation eliminating repetitive manual workflows for sales teams
- ✓Unified data view across previously siloed marketing and sales platforms
- ✓Zero data loss during CRM migration for thousands of contact records
- ✓Measurable reduction in sales team admin time
Technology Stack
CRMREST APIs.NETSQL ServerJavaScriptETLAutomation